Measured all the way to the sale
The campaign connects to your CRM: which source brought the enquiry and which one ended up buying. That is the only figure that decides where to invest.
Search ranking, campaigns and analytics wired into your operation, so you know which channel brings the customers who buy — not how many saw the ad.
What it solves
Reach, impressions, engagement: metrics that go up when you spend more and that say nothing about whether a customer came in. Without connecting the campaign to the actual sale, the decision on where to invest gets made with whatever is easy to measure, not with what matters.
What is included
The campaign connects to your CRM: which source brought the enquiry and which one ended up buying. That is the only figure that decides where to invest.
So you show up when someone searches for what you sell. It is traffic you do not pay per click for, and that does not switch off when the campaign stops.
You start small, you measure, and you scale only what returns. Not the other way round.
A good-looking site that generates no enquiries is an expensive brochure. The work goes into whatever makes someone get in touch.
What your customers search for before buying. Answering it well attracts better than any ad.
An enquiry that arrives and nobody answers is money thrown away twice. The campaign feeds into the CRM with its source attached.
How it works
And how the people who buy from you search for you today.
Connect the campaign to the CRM: without that, there is no attribution.
A small budget first; we scale what returns.
In detail
That is why it is the favourite metric of reports that would rather you did not look at the result. It is useful for comparing creatives, not for justifying spend.
You have to be able to follow the enquiry until it buys. If the follow-up lives in the salesperson's head, the measurement stops at the click.
Paid campaigns bring traffic tomorrow and switch off when you stop; search ranking takes months and stays. It is worth doing both, knowing that.
An enquiry answered within minutes converts far better than one answered the next day. It is usually the biggest room for improvement, and it is free.
That is why we measure quality and not just quantity: a campaign that brings a hundred leads who do not buy is worse than one that brings ten.
In B2B, a social network may not bring a single customer. You test with a small budget before believing any general rule.
Who it is for
Because the report talks about reach.
What you sell, in your own city.
And they get lost with no follow-up.
Common questions
The ones that reach the sale: enquiries by source and which ones bought. Reach goes up whenever you spend more, so it justifies nothing.
To attribute the sale, yes: you have to be able to follow the enquiry until it buys. If you do not have one, we set it up — the module is in the platform.
Months, and that is why it is combined with paid campaigns, which bring traffic tomorrow but switch off when you stop.
A small one, and measured. You scale what returns, not the other way round.
Yes: a site that gets visits and generates no enquiries is an expensive brochure.
It depends on the channel, and you test before assuming: in B2B a social network may not bring a single customer while search ranking does.
And also
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