A stated methodology
Sample, method, dates and margin of error, every time. A poll with no methodology sheet is not data: it is an opinion with numbers on it.
Measurement of public perception, electoral market intelligence and trend monitoring, with the methodology and the margin of error always stated.
What it solves
With no measurement, the strategy comes from what the team heard on the street and from what the people who already vote for you say. It is the most expensive bias in any campaign: you invest where you are already winning and neglect where you are losing, and you find out on election day.
What is included
Sample, method, dates and margin of error, every time. A poll with no methodology sheet is not data: it is an opinion with numbers on it.
The average hides what matters. What each group thinks and what moves it is what lets you decide where to invest.
One measurement is a photograph; several are a film. The change between measurements says more than the figure in any single one.
The election is decided there, not among those who have already made up their minds. Measuring it separately is what changes the strategy.
What is being said and where, so you can react in time. A trend spotted late can no longer be corrected, only managed.
Campaign data is sensitive by definition. Handling the information is part of the service, not an annex to it.
How it works
What you want to know, who gets asked and by what method.
Data collection, quality control and statistical analysis.
What it means for the campaign and what is worth doing about it.
In detail
Sample, method, dates and margin. A figure without those cannot be compared with another or defended in front of anyone.
Two candidates separated by less than the margin are tied, whatever the headline says. Reading it wrong changes the strategy.
It is the most expensive bias in a campaign, and the easiest to commit without noticing: the sample has to represent the electorate.
You can get whatever result you want by changing how you ask. That is why the questionnaire gets reviewed and published.
Comparing with the previous one, using the same methodology, is the only thing that lets you say something is shifting.
A consultancy that only delivers good news is not measuring, it is keeping you company. We report whatever comes out.
Who it is for
And you decide on what your inner circle feels.
And you do not know whether the sampling is sound.
Of a term in office or of a proposal.
Common questions
Always: sample, method, dates and margin of error. A poll with no methodology sheet is not data.
By comparing it with the margin of error: two candidates separated by less than the margin are tied, whatever the headline says.
Yes, not just voting intention: perception of performance, of proposals and of image, by segment.
Yes, and it is the most useful part: one measurement is a photograph, and what decides the strategy is the change between measurements made with the same methodology.
It gets reported anyway. A consultancy that only delivers good news is not measuring.
As part of the service and not as an annex: campaign data is sensitive by definition.
And also
We will show you Electoral Consulting running on a case much like yours, with no obligation.